Tuesday, 27 June 2017

Viewsonic Launches PJD7720HD for a Big Picture Experience in India

Latest 1080p entertainment projector for stunning color accuracy, enhanced sound quality and darkchip3 technology
  
ViewSonic Corp, a leading global provider of visual solution products, today announced the launch of LightStream™ PJD7720HD Full HD Valued Projector. Featuring 3,200 lumens, Full HD 1920 x 1080 native resolution, an intuitive, user-friendly design and a sleek chassis this projector is ideal for high definition presentations.



According to recent report from 6wresearch, Indian Projector (above 500 Lumens) market registered 0.13 million units in CY H1 2016, registering a considerable growth of around 38% compared to the same period previous year. With rising adaptation of E-Learning in the country, traditional classrooms are getting updated by whiteboards and projectors. India Projector market is rising steadily across various sectors such as Education, IT, Healthcare, Residential and others.

"As the leading experts in visual solutions, ViewSonic brings an unequalled depth of vision and customer understanding to this market. We are confident that LightStream™ PJD7720HD will be a hit with customers, as it is designed by focusing on quality, reliability and innovation. LightStream™ PJD7720HD combines the ease of using projector and delivers perfect visual experience for home entertainment. With a 1.49-1.64 throw ratio and 1.1x optical zoom, the PJD7720HD is ideal for entry-level home entertainment enthusiasts," said Eric Wei, Country Manager at ViewSonic India.

Featuring the SuperColor™ Technology, LightStream™ PJD7720HD offers a wider color range than conventional DLP projectors, ensuring that users enjoy realistic and accurate colors. With an exclusive color wheel design, dynamic lamp control capabilities and SuperColor™ technology this device projects images with reliable and true-to-life color performance, in both bright and dark environments, without sacrificing image quality.

SuperColor™ 6-Segment Color Wheel RGBCYW actually decreases the white color segment and increases the Cyan and Yellow segments for coating, breaking through the conventional method of color brightness enhancement. Exclusive RGBCYW Color Wheel used empowers LightStream™ projectors deliver 20% higher color brightness to one's eyes for normal images when compared to other same class projectors.

For compact and cleaner look PJD7720HD feature a PortAll™ compartment with an integrated and secure MHL/HDMI port that lets you discretely stream multimedia content from a wireless dongle, or lets you connect to other devices via an HDMI cable.Designed with two HDMI ports, this projector can display 3D images directly from 3D Blu-ray players and a choice of 5 unique view settings provide the best possible viewing experience in any environment regardless of ambient light.

The Auto Power On and Smart Restart feature lets the projector automatically go to standby mode and save 30% more power. The ViewSonic's proprietary SonicExpert™ technology incorporates a 10W ported speaker chamber and a more powerful amplifier to deliver a full 20Hz - 20 KHz sound range and SonicMode offers optimized audio performance for speech, entertainment and standard scenario.

To know more click here.


Wednesday, 21 June 2017

India climbs to third rank among global marketing automation solution providers: Survey

In line with the Scott Brinker’s latest marketing technology landscape for the year 2017, a report by the Research NXT in association with Mumbai based full stack marketing technology solution provider Netcore Solutions has found that the global Marketing Automation Solutions (MAS) category has grown by 36 per cent from 2016 to 2017, from 156 vendors to 212.

There are more than 200 MAS providers available in the global market catering to the needs of B2B and B2C marketers. What is interesting is that the number of Indian service providers is also growing at a faster pace, with India ranking third in terms of MAS providers after USA and UK with more than 10 companies offering MAS solutions.



The report, being first-of-its-kind, produced by Research NXT in association with Netcore, is based on a survey from more than 150 top marketing professionals and CMOs of leading brands from different sectors across India.

With ROI as the key parameter to measure investment, 57 per cent of marketers have allocated well-defined budgets for marketing automation spends. The latest B2C Marketing Automation Report India 2017 reveals that 70 per cent marketers in India have adopted Marketing Automation Solutions (MAS) to increase lead conversions. It further states that 48 per cent of marketers in India have already decided to include MAS in their marketing strategy.
The report highlights that more than 70 per cent marketers state that Email and SMS marketing are crucial features of the MAS mix. App engagement and segmentation are other two features that are gaining preference among Indian marketers.

Capturing the insights in a nutshell, Kalpit Jain, CEO, Netcore, said, “It is exciting to know that the trend of marketing automation is gaining momentum in the India market. The rate at which it is growing, we are sure that in the next couple of years or sooner India will be on the same platform as US in terms of usage of technology in marketing. India is at an early stage of adoption and we have observed high level of awareness on the need and benefits of MAS among marketers. We believe 2017 will be the year of marketing automation adoption for majority brands in India.”

The report highlights that 61 per cent of marketers are evaluating MAS with cloud based platforms, and 28 per cent of marketers are looking at a mix of in-house along with - cloud based platform. Campaign Execution, Implementation and Integration are the top three activities which marketers who are evaluating MAS would like to outsource. This clearly reveals that lack of internal skills and expertise are the biggest barriers in MAS implementation in India, hence choosing a MAS provider offering Marketing Technologist Consultancy to deliver the required results for brands is recommended.


Though predictive scoring and machine learning, workflow builder and unified customer view are not widely used as of now; this trend is expected to witness a change. With the advent of technology in business steering the evolution of marketing channels rapidly, more than 60 per cent of marketers feel that paid digital media, social media and website are the most effective channels for marketing campaigns. Digital channels like browser notification, In-App / web messaging are gaining importance due to the ease of measurability and real time engagement among customers.