Tuesday, 24 October 2017

PTron unveils ‘Viki’ Bluetooth sunglasses at just INR 999/- Exclusively on LatestOne.com!

10,000 pieces of the PTron Viki already sold within first three days of pre-launch
Majority of the sales driven by Gen Z and Millennials

PTron, one of the most desired mobile accessories brand unveils “Viki”, Bluetooth headphone sunglasses for men & women. PTron brings to you an exciting new product which gives you a sporty look to flaunt by adding a classy touch to it. Through this, PTron broadens its range of headphones in the audio segment and this is in line with PTron’s strategy of continuously innovating and introducing unique products to meet rapidly changing customer needs and demands. As per a report, earphones and headphones market is projected to witness over 5% CAGR from 2017 to 2024 due to the convenience and comfort offered by the technology.

PTron Viki is exclusively available on LatestOne.com priced attractively at just INR 999/-. Such a Bluetooth enabled sunglasses is Ideal for outdoor sports addicts, runners, cyclists, hikers, backpackers to weekend warriors to the less intense, friends and family looking to enjoy and participate in life’s moments.

10,000 pieces of the stylish PTron Viki have already been sold in first three days of pre-launch of which huge number of orders came from South India. A majority of the purchase has been dominated by the youth with 43% of the PTron Viki being purchased by Gen Z and 40% by Millennials. Gen Z youth and Millennials are aware of a tech savvy lifestyle and they prefer online shopping over other daily routines. Gen Z possess an extreme individuality of character and the seamless comfort with online shopping which has led to Gen Z crafting their own idea of ‘MyLuxury’where supposed brand value is trumped by quality, value and personal excitement based on individual choices and what brands mean to them personally. Hence they are one of the major buyers for this practical, versatile and efficient sunglass with a Bluetooth enabled phone & music support.

Key Features:
ü  Fashionable design with foldable eyeglasses
ü  Black Polarized lenses which can filter light and protect your eyesight
ü  Smart Bluetooth sunglasses, stereo sound, answer calls & listen to music
ü  Wire-free communication up to 10 meters from a compatible Bluetooth-enabled smart phone
ü  Multi-functional buttons and voice alerts
ü  Built-in rechargeable lithium battery, comes with Mini USB cable

Ameen Khwaja, Founder, and CEO of LatestOne.com said, LatestOne.com is glad to launch PTron Viki. There is no doubt that Viki is a unique product, and we are overwhelmed with the kind of response we have received from our patron consumers. I believe that Viki is an apt accessory for bike riders due to its multi-functionality. I am confident that we will be selling 200,000 pieces of PTron Viki in next 6 months.”

About LatestOne.com
Hyderabad-based LatestOne.com is India’s only e-tailer specialized in tech and mobile accessories such as Bluetooth devices, mobile covers, tablet accessories, cables, power banks, headsets, smart watches, mini android TV, fashion accessories etc. It stocks over 10,000 different products in its inventory and operates through its own fulfillment centers in Delhi and Mumbai. It is owned by Palred Online Technologies Pvt. Ltd (POT) which is a subsidiary of Palred Technologies Ltd (PTL), a listed company on BSE and NSE since 2004.

Tuesday, 17 October 2017

ROGUE WIFI HOTSPOTS

India offers two types of Wi-Fi access free metered access which requires the users to register and second are those hotspots which do not have any password.

Some of these are Government initiatives like the one in Mumbai is “Aaple_Sarkar_Mum-WI-FI”, while Google in conjunction with Indian Railways is offering free Wi-Fi services at Railway stations across India. Furthermore, Coffee Shops, Bookstores and Hotels have also been providing free Wi-Fi access.
 The common factors are:
1: These services require registration and authentication
2: Located at Public Places.

Providing Free Wi-Fi has been the best move by the Government for this social networking crazed generation, which has been using it for accessing Facebook, Instagram, Whatsapp etc However, it shouldn’t take a long time for the cyber criminals to realize the huge potential of gaining access to the network traffic by implementing Rogue Wi-Fi hotspots.

Rogue Wi-Fi Hotspots could be turned into surveillance systems and could also be used to inject malicious / advertisements into the network traffic. It’s not just the researchers who have demonstrated but Organizations too have injected traffic into the network in the past and what would stop the criminals from using the same technology to monetize this craze of accessing Free Wi-Fi.

Privacy concerns are raised by the elite few while most of the others turn a blind eye as long as they don’t have to pay a dime for Internet Access and has been aptly proved by the 4G boom with the free offerings by all the Telcos, and ultimately resulted in market consolidation vis’a’vis data pricing.
In these trying times when every bit of data can help build up your personal profile, it would pay in the longer run for everyone to exercise caution while accessing Internet. Moreover caution is just not limited to accessing Internet but also the Apps and their system level permissions do play an important role in securing your privacy.

Rogue Wi-Fis are very difficult to detect since there is very little information that they leak and it is very much possible that SSID will be replicated by these criminals in order to lure unsuspecting victims into their trap. It is also very much probable that the Rogue Wi-Fi wouldn’t ask for registration / authentication and should alert the users that something is amiss.
How to user Free Wi-Fi:
1: Implement VPN on your devices / laptops
2: Keep a separate Cell Number for accessing the Wi-Fi as most of them rely on OTP sent as an SMS to the registered number. It should be different from the one used for Banking Transactions.
3: Verify the App Permissions before installing them on your device.
4: Never conduct banking transactions through Free WI-FI; one may never know who is sniffing your traffic.
5: Always keep you Phone Antivirus updated to ensure maximum efficiency.
6: When in doubt about a particular SSID, do ask the owner of the shop who is providing this service and you may always choose to disconnect immediately.

About eScan:
eScan is an ISO (27001) certified pure play enterprise security solution company with over 2 decades of expertise in developing IT security solutions. eScan today has a presence in 12 countries through its offices and subsidiaries. It also boasts of a robust channel partner network of more than 50, 000 partners spread across 190 countries worldwide. It is trusted by more than 6,500 enterprise and corporate users spread across various industry segments such as Government, BFSI, Education, Defense, Telecom, IT & ITeS, Infrastructure, Hospitality, and Healthcare worldwide.

It is powered by some of the latest and innovative technologies, such as Proactive Behavioral Analysis Engine (PBAE) Technology, MicroWorld Winsock Layer (MWL) Technology, Domain & IP Reputation Check (DIRC) Technology, Non-Intrusive Learning Pattern (NILP) Technology, and sophisticated Anti-Virus Heuristic Algorithms that not only provide protection from current threats, but also provides proactive protection against the ever-evolving cyber threats. eScan provides 24x7 free remote support facility to help its esteemed users to provide real-time solutions for security related issues.

For more information, visit www.escanav.com


KRACK ATTACK – WI-FI VULNERABILITY AFFECTING WPA


WEP has been considered to be a flawed encryption and Wi-Fi implementations have always concentrated on implementing WPA Encryption standard so as to ensure a secure Wi-Fi communication channel. However, recently researchers Mathy Vanhoef and Frank Piessens, from the University of Leuven, have found multiple flaws in WPA encryption which would allow hackers to decode the traffic and inject malicious packets into the secure WPA communications channel.

The vulnerabilities in itself are related to the WPA protocol standard which allows the attackers to force the devices to reissue the nonce effectively forcing the devices to initiate Key Reissue Attacks (KRACK).

This weakness in the protocol allows the attackers to sniff the traffic traversing between the devices and access-points while the worst case scenario is injection of malware into websites. The vulnerability affects all devices running on Windows, MacOS, iOS, Android and Linux. Due to the devastating implications of this vulnerability, Vendors have been quick to respond and made available patches to mitigate these vulnerabilities.
Identifiers:
•  CVE-2017-13077
•  CVE-2017-13078
•  CVE-2017-13079
•  CVE-2017-13080
•  CVE-2017-13081
•  CVE-2017-13082
•  CVE-2017-13084
•  CVE-2017-13086
•  CVE-2017-13087
•  CVE-2017-13088

More can be read about this research over here https://www.krackattacks.com/
Vendors:
Microsoft:

Ubuntu:

Redhat:

Intel:

Advisory:
1: Patch your devices as and when the patches are made available
2: Since this is protocol-level vulnerability, changing password wouldn’t help in mitigating the attacks.

About eScan:
eScan is an ISO (27001) certified pure play enterprise security solution company with over 2 decades of expertise in developing IT security solutions. eScan today has a presence in 12 countries through its offices and subsidiaries. It also boasts of a robust channel partner network of more than 50, 000 partners spread across 190 countries worldwide. It is trusted by more than 6,500 enterprise and corporate users spread across various industry segments such as Government, BFSI, Education, Defense, Telecom, IT & ITeS, Infrastructure, Hospitality, and Healthcare worldwide.

It is powered by some of the latest and innovative technologies, such as Proactive Behavioral Analysis Engine (PBAE) Technology, MicroWorld Winsock Layer (MWL) Technology, Domain & IP Reputation Check (DIRC) Technology, Non-Intrusive Learning Pattern (NILP) Technology, and sophisticated Anti-Virus Heuristic Algorithms that not only provide protection from current threats, but also provides proactive protection against the ever-evolving cyber threats. eScan provides 24x7 free remote support facility to help its esteemed users to provide real-time solutions for security related issues.


For more information, visit www.escanav.com

Thursday, 12 October 2017

Adoption of ‘Phygital’ is the need of the hour

At Netcore’s Martech Knowledge Exchange digital experts state ad spends in India to grow by 30 per cent in 2017; brands would look at a adopting a full-stack marketing automation solution 

Netcore Solutions, India’s largest marketing automation solutions provider, today successfully organised the second edition of Martech Knowledge Exchange at Hyatt Regency, Mumbai. The event, which witnessed participation from leading financial services companies, saw marketing and analytics experts deliberating upon the importance of marketing automation solutions in increasing RoI, and customer lifetime value as well as reducing customer acquisition costs.

The line of experts at the event included leading names of the industry such as Pranav Arora, Principal – Accenture; Niranjan Kanade, Chief Business Officer- Accretion Marketing, Netcore Solutions; Dharmesh Sinha, Chief Manager Marketing, Axis Securities; Kunal Sakariya, Head Customer Analytics & Marketing Analytics, Netcore Solutions; Molly Kapoor, Head of Marketing, Birla Sun Life and VeerChand Bothra, CIO, Netcore Solutions.

In his presentation, Niranjan Kanade highlighted that India is currently experiencing a trend of ‘Consumer Parallelism’ where consumers adopt multiple avatars on different platforms during different times of the day. He elucidated upon why attaining an improved customer lifetime value requires an intuitive platform that helps you understand and engage the ever-changing customer.

Kanade added marketing automation is an essential and integral part of accretion marketing strategy of a company. “The digital advertising spends are expected to bounce back and grow at 30 per cent this year after a period of diminished growth curve. This growth in advertising and marketing spends will further fuel the adoption rate of marketing automation in the country as brands would look at a adopting a full-stack marketing automation solution rather than the current module-based approach,” he said. He also mentioned that lack of skills, system complexity, data quality and readiness are the biggest challenges the CMOs have highlighted that has been hindering the implementation of marketing automation solutions.

Giving a crash course the importance of blending marketing and customer analytics, Kunal Sakaria highlighted that transactional, behavioural and demographic data summarisation is important for creating a unified view of the customer.

Echoing Sakaria’s statements, VeerChand Bothra commented, “How do you engage the ever-changing customer? Financial services in India have always had to be sold to the customer; it was never a ‘pull-service’. Therefore, the engagement that a customer has with the brand is not very frequent. Consequently, cross selling a service or product becomes very difficult. Unless the customer is engaged on the right channel, at the right time and with the right type of content, the true customer value always remains a distant dream. A full-stack solution offering a unified view of the customer is as much important as is deriving the right insights from the data using analytics.”

Adding to Bothra’s views, Pranav Arora of Accenture spoke about the growth of the BFSI sector in the recent times as well as the importance of adopting a ‘Phygital’ approach to customer engagement by blending physical and digital to create an ecosystem between the brand and consumer.

Concluding the sessions in her ‘firechat’, Molly Kapoor spoke about the changing customer mindset and the need for companies to adopt marketing technology to be enable to meet up to the expectation and demands of the consumers. She also shared how Birla Sun Life’s has been taking digital strides in this regards by highlighting its SIP Now (Sabse Important Plan) website, which helps understanding the customer journey cycle as well as advising the regular investors as per their financial planning requirements.
  
About Netcore Solutions
Netcore is India’s leading Marketing Technology Company that offers solutions for enterprises that redefine Digital Marketing & Enterprise Communication. The first and leading Marketing Automation Solution Provider in India, Netcore was established in 1998 by Mr. Rajesh Jain, an internet pioneer. Netcore’s Digital Marketing suite includes Promotional and Transactional Email Marketing, Mobile Marketing and Marketing Automation solutions. Netcore’s Enterprise Communication suite includes on-premise and on cloud messaging and archiving solutions.

Netcore serves a strong base of 3000+ enterprises across industry verticals, like Jet Airways, Thomas Cook, Clear Trip, HDFC, Kotak, Axis Bank, ICICI Bank, UTI, Facebook, Reliance, Vodafone, Godrej , ITC, OLA, Pfizer, OLX along with International brands Seek Asia, Tokopedia, Blibli, Standard Chartered, FCMB, GT Bank and many more. Netcore, with its innovative marketing technology, delivers 5+ Billion emails a month, creating 7+ Billion Customer Connects (email/SMS/voice). Netcore is headquartered in Mumbai, India with an international presence and has an employee base of 450+ spread across 10 strategic locations.

For more information visit: https://netcore.in/ 

PNY Urges Customer to lookout against Counterfeit HP USB Flash Drives

There are plenty of fake and counterfeit products around the world and recently has become more prone to the counterfeit is the flash memory storage. PNY Technologies (“PNY) considered one of the worldwide leaders in consumer electronics market and Flash products, announce a statement regarding the fake USB Drives, recently a lot of counterfeit HP USB flash drives are being sold in the market. Customers who purchase these counterfeit, notice the problem only after they have brought it. PNY would like to inform the customers to check the device before they buy it and they must buy the HP USB flash drives only from authorized shops, distributors, and retailers. Similar-looking products purchased from unauthorized distributors are likely to be counterfeits and will not carry any warranty.



It is very easy to find out whether a HP flash drive is genuine or counterfeit.
Ø  Find HP authentic label sticker on package.
Ø  Slightly sway the label under light.
Ø  The holographic HP logo on the label will have different appearances from different angles.
Ø  There is an 8-digit serial number on the bottom of label, just below the hologram, which is unique to each HP USB flash drive.

Regarding the appearance of HP flash drive, there are two ways to identify whether it is genuine or not:
Ø   In front side, HP logo and capacity characters are the special electrical plating after printing technology, which comes with 3-Dimentional effect.
Ø   In rear side, etching with model name, CE FCC logo and date code.

To make sure that you purchase only genuine HP USB flash drives and to find where you can also find information related to RMA and product repair service, please email HPSupport@pny.com
To find out complete information about what products are available, please visit: http://www.pnytech.in/

This year HP has several best-selling USB flash drive models such as HP v150w, v236w, v237w, x705w, x765w, x730w and x740w


Make sure you get only genuine HP USB flash drives by following the above advisory.
Learn more about PNY at https://www.pny.com.tw/

ABOUT PNY
PNY is a global technology leader within the consumer electronics market. Established in 1985 New York, PNY has over 28 years of business experience serving consumers, OEMs, and B2B. PNY's products are available in over 50 countries with 13 company locations throughout North America, Europe, Asia, and Latin America. NY offers quality products that are reliable, affordable, and geared towards consumers' needs. PNY's portfolio includes a broad assortment of flash memory cards, USB flash drives, solid state drives, High Speed HDMI® cables, computer memory upgrade modules, consumer graphics cards, and professional graphics cards. With products geared towards Mobility, Photography, Gaming, and Business solutions, PNY's products function with a wide variety of computer and digital devices. PNY’s Product partners include NVIDIA, HP, Polaroid, as well as many other private label brands. The company is constantly exploring new options to broaden their product assortment. PNY's products are sold at major retail, e-tail, and wholesalers worldwide, with products proudly assembled in the USA and Taiwan.